My name is Annabella Pietrolonardo, and I was born in Turin in 1969.
I love watching art come to life.
love bringing together energies that might otherwise never meet.
Every artist, every project, every space reaches a point where it loses momentum: that is where I step in.
I work at moments of transition. When an artist feels it is time to enter a new phase. When a story calls for a new narrative.
I sense the point of connection between artists who have yet to meet, and I design the space where something new can happen.
Discover more about Annabella
My name is Annabella Pietrolonardo. I was born in Turin in the late 1960s and hold a degree in Slavic Studies from the University of Turin.
Throughout my life, I have always balanced two different worlds: on the one hand, my work in sales and my experience working in and running my family’s business; on the other hand, my connection with art, literature, music and performance, which has grown over the years through encounters, collaborations and creating projects with the artists I have met along the way.
Shock Addizionali is the fertile ground where these two worlds finally meet and make peace.
Shock Addizionali is the place where I challenge myself to turn a passion I have cultivated over many years into a profession.