21st March 2026 – HERITAGE HUB, Turin
A unique and extraordinary setting: the historic museum of classic cars belonging to the Stellantis Group, where the history of the Italian automobile industry comes to life through the cars that have shaped the identity of brands such as Lancia, Fiat and Abarth.
This was where a company chose to tell the story of its evolution, using a rebranding event to unveil its new logo and, above all, a new vision of its values.
A powerful symbolic choice: to bring change into the heart of memory, in a space where the past, identity and innovation meet and come together in a single story.
Setting the pace for the evening were The GrooveFellas, a renowned Italian cover band whose energy and high-quality performance got the guests dancing, turning the event into a shared celebration—one that bridged the past, present innovation, and an aspiration toward the future.
